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Todd Heft

SEO Consulting Services

SEO Consulting since 2013.

Based in the Lehigh Valley, PA. When I became an SEO consultant in 2013, I nearly always had to explain to my clients what those three letters meant and how essential they were to their marketing. Now, Search Engine Optimization is an established component of nearly every organization's marketing stack.


SEO's necessity cannot be overstated - with the high frequency of algorithm changes and frequent competitive changes locally, nationally, and globally, it's essential that you keep tabs on organic keyword rank changes and website page performance. Declining or weak organic performance never gets better on its own.


There is not a one-size-fits-all approach to Search Engine Optimization, so beware of companies selling you packages. Every website is different, and every company's needs are different. You should only consider customized SEO strategies based on a thorough SEO audit performed by a seasoned SEO consultant. Otherwise, opportunities will be missed.


LET'S WORK TOGETHER

What is an SEO Consultant?

An SEO consultant helps you achieve your organic search marketing goals through a practice called search engine optimization. Using a range of software tools, I audit your website's organic search performance and provide strategic advice to meet your objectives. Once we have a plan in place, I follow through with SEO services to optimize your website and brand. Your SEO services might include local optimization (including Google My Business and other local listings), e-commerce products optimization, internal linking strategies, content optimization and copywriting, link building, optimized meta descriptions and titles, sitemaps, reviews management and monitoring, or other relevant services.


Experience is crucial in SEO consulting—ideally, your SEO consultant should have at least ten years of experience. This level of expertise ensures that they have the knowledge to navigate the complexities of Search Engine Optimization and avoid costly mistakes. A poorly executed SEO plan can lead to significant setbacks in organic search traffic, keyword ranks, and page ranks, and require extensive effort and time to correct.


Businesses of all sizes can benefit from SEO consulting services. Whether you're a small local business aiming to improve your local rankings or a large corporation seeking to enhance your global presence, effective SEO is vital for your marketing success.

How Long Does an SEO Campaign Take?

You should allow 3-6 months to see results from your initial SEO services. In some cases it can take up to a year, depending on your SEO goals, your SEO services, and if there are problems with your site.


Search Engine Optimization isn't like digital advertising, where you can potentially flip the switch and start earning revenue. Search engines like Google need time to find, crawl, and index changes. Then they test and refine how your updated pages best match user queries. Then, the search engine settles on a relative rank for your pages for each query. This process is based on thousands of data points known only to search engines but experienced SEO consultants have in-depth knowledge of those data points.

Examples of SEO Services

On-Page SEO

  • Content Optimization
  • Title Tags & Header Tags
  • Meta Descriptions
  • Keyword Research
  • Image Optimization & Image Alt Tags
  • Internal Linking
  • Structured Data
  • URL Optimization

 

Technical SEO

  • Hreflang
  • Indexability
  • Page Speed
  • Duplicate Content
  • Crawlability
  • Sitemaps

 

Off-Page SEO

  • Guest Posting
  • Backlink Strategy (Link Building)
  • Reviews Management & Monitoring
  • Local SEO
  • Content Marketing

Types of Businesses for Which I've Delivered SEO Services

  • Healthcare
  • E-commerce
  • Business Services
  • Industrial Manufacturing
  • Retail
  • Insurance
  • Home & Garden
  • Home Improvement

 

  • Building Supplies
  • Commercial Construction
  • Medical Device Manufacturing
  • Medical Research
  • Marketing & Advertising
  • Auto
  • Higher Education
  • CPG

 

  • Banking & Financial Services
  • Mass Transit
  • Law / Legal Services
  • Entertainment
  • Health & Wellness
  • Recreation
  • Executive Recruiting
  • ...and others