Resume
Digital Marketing Experience
I am an agile, highly skilled, cross-functional digital marketing professional with more than ten years of experience strategizing and executing digital marketing campaigns for B2B and B2C brands.
As a freelancer and employee, I've delivered successful marketing campaigns for businesses in various fields, from startups to Fortune 500 companies. My experience includes a wide range of business categories: automotive, e-commerce, education, entertainment, finance, healthcare, health & wellness, home & garden, home improvement, legal services, non-profit, retail, manufacturing, recreation, SaaS, and others.
Since the arrival of Covid in 2020, I've worked remotely as a freelance digital marketing contractor. I roll up my sleeves every morning and do whatever my clients need. My day might include copywriting, creating a strategic digital marketing plan, developing digital marketing processes, Search Engine Optimization, strategizing with team leaders on Conversion Rate Optimization, creating a monthly performance report or email marketing campaign, managing PPC ads, doing competitive research, developing social media strategies, updating website pages or e-commerce product management.
I'm equally comfortable managing a team as I am doing the day-to-day work needed to achieve your business goals.
Digital Marketing Platform Expertise
- Google Analytics (Certified)
- Google Ads (Certified)
- Google Merchant Center (Certified)
- Google Shopping (Certified)
- Google Business Profile
- Google Search Console
- HubSpot (Certified)
- Bing Ads
- Bing Webmaster Tools
- Amazon Seller Central
- Amazon Ads
- Facebook/Instagram Ads (Meta)
- Meta Business Suite
- Microsoft Office Suite
- Google Office Suite
- Shopify
- WordPress
- WooCommerce
- Big Commerce
- Mailchimp Email Marketing
- Ahrefs
- Semrush
- Screaming Frog
Freelance Contract Digital Marketing
The assignments below are listed in reverse order, with the most recent appearing first. Contract durations varied from 3 to 18 months. I work with contracting agencies and directly with companies on either a W2 or W9 basis.
Major Market Digital Marketing Agency (current)
Enterprise level orgs to SMBsSEO Lead. Organic strategy and research, website audits, keyword research, competitive research, information architecture, client presentations, reporting.
Good Shepherd Penn Partners & Good Shepherd Rehabilitation Network
Healthcare (B2C)
Copywriting for key services, content strategy, keyword research.
Essential Oxygen
Health & Wellness brand (B2C and B2HCP)
Strategized, managed, and executed all digital marketing: SEO, SMM, SEM (Google PPC, Google Shopping, Meta PPC ads), Copywriting, E-commerce product optimization (Shopify & Amazon), Email marketing (segments and automation), monthly performance reports.
Digitsole Pro
Healthcare Startup (B2HCP)
Managed all digital marketing: Created processes, strategized and executed B2HCP email marketing (with segments and automation), copywriting, CRM management, lead capture landing page development.
Epic For Kids (Epic Reading)
Reading app for kids (B2C)
Digital marketing generalist: Competitive research & reporting, CRO, digital marketing strategy, special projects.
Exogear / Spinal Armor
Healthcare Equipment (B2HCP & B2C)
Strategized, managed, and executed all digital marketing: E-commerce management (Shopify and Amazon), copywriting, SEO, web page development, Amazon ads, Facebook/Instagram ads, Google Shopping.
Digital and Performance Marketing Manager, Rigr Centrum
GlaxoSmithKline Startup Labs (DTC)
Full-time contract with GSK’s Startup Lab to launch Rigr Centrum, a DTC E-commerce extension of the Centrum brand.
Managed all digital marketing: Content strategy; copywriting within regulatory guidelines; strategized and developed Google Ads and Meta Ads; developed and executed SEO and social media strategies; strategized and executed HubSpot email marketing (customer segments and automations); reported weekly performance metrics and recommendations to management team.
Full-Time
Partner, Director of Digital Marketing
FunnelKake (Digital Marketing Agency)
Managed e-commerce, email, PPC, copywriting, and social media teams. Translated B2B and B2C client business goals into omnichannel strategies and tactical execution. Chief copywriter for all content, formulated and executed SEO strategies, optimized e-commerce product listings.
Full-Time
Principal
Heft Media (Marketing & Advertising Consultant)
Strategized and executed omnichannel marketing, including media buying (broadcast), PPC ads, SEO, copywriting, and email marketing. Wrote long- and short-form content for print, broadcast, and digital. Wrote and produced TV ads, radio ads, and promotional videos. Developed WordPress websites.
Publisher, Big Blog of Gardening
Publisher
Heft Media
Big Blog of Gardening is a publication devoted to organic gardening and organic lawn care. Sold in 2024.
Chief writer of lawn and garden articles, managed guest authors, developed website in WordPress. Grew Facebook followers to 18,000+ with minimal ad spend. Self-published the book Homegrown Tomatoes, The Step-By-Step Guide to Growing Delicious Organic Tomatoes in Your Garden, available on Amazon.
Full-Time
Account Executive & On-Air Personality
Nassau Broadcasting (Terrestrial Radio)
Advanced new and non-traditional revenue through creative prospecting and customized marketing solutions for clients. Established and advanced relationships with advertising agencies and proactively merchandised all broadcast properties. Wrote, voiced, and produced radio commercials. Hosted evening show weeknights on WODE.