B2C Blog Posts
Health and Wellness
Client: Spinal Armor, a manufacturer and distributor of back support systems
Seven Tips to Prevent Back Pain When Working From Home
Targeted WFH people who develop back pain sitting on chairs and couches not meant for working from home.
Why Chronic Lower Back Pain is so Common Among Law Enforcement Officers
The duty belts that police officers wear are notorious for causing back pain. This page was intended to generate leads from law enforcement officials.
Client: GSK/Rigr Centrum, an online vitamin personalization service
Diet or Supplements: What's the best path to immune health?
This post was written to capitalize on the news cycle in which Dr. Anthony Fauci touted the benefits of Vitamin D in supporting immunity. As GSK is a federally regulated company, care was taken to avoid making any claims to that effect regarding their vitamin supplements and this was vetted by GSK's legal, nutrition, and labeling departments.
Healthcare
Client: Good Shepherd Penn Partners - a physical rehabilitation hospital (Pennsylvania)
Stroke Recovery Guide: How to Recover From a Stroke Quickly
What is a Traumatic Brain Injury? (TBI)
As one of their most important areas of treatment, Good Shepherd Penn Partners wanted a series of posts on treating stroke. Both were written based on extensive keyword research.
Client: East Penn Foot and Ankle Associates, an independent Podiatric practice (Lehigh Valley, PA)
Why Does The Top Of My Foot Hurt?
This post was written in simple language and was specifically designed to draw lots of search engine traffic, which it did. Over its effective life, it generated thousands of visits, 473 comments, and dozens of office referrals.
Home Remodeling
Client: Lezzer Lumber, a regional building supplies company with an ecommerce presence
The bulk of Lezzer Lumber's customers are professional contractors. These posts were targeted at DIY homeowners and first-timers who may not be as familiar with the different products and tools as a contractor would be.
Should I use Hidden Deck Fasteners or Deck Screws When I Build a Deck?
Retail
Client: Rocker Rags, an e-commerce retailer of rock t-shirts and clothing
Blog posts for Rocker Rags were written as music news to keep fans informed and excited about their favorite touring acts. The purpose of each post was to drive fans to the band's merchandise page of the website.
Rolling Stones Announce "No Filter" Tour Dates
Pink Floyd's David Gilmour to Auction His Legendary Guitars for Charity
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Details
Various clients
Business to Consumer (B2C) blog posts for clients in healthcare, building supplies, ecommerce retail, and health and wellness.
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