PPC Advertising (Pay-Per-Click Marketing)
Local and national PPC advertising since 2013.
Based in the Lehigh Valley, PA.
With the advent of AI-generated search results, organic website traffic from Search Engine Results Pages is decreasing. Leveraging strategic PPC advertising (Pay-Per-Click) on search engines and social media offers a fast and effective way to present your products, services, and brand to potential customers.
LET'S WORK TOGETHER
LET'S WORK TOGETHER
What goes into a PPC campaign?
Some companies promote the idea that you can set up a PPC campaign in 30 minutes and start selling today. While that may be technically true, it's far from an ideal way to run your digital advertising campaign. Keyword research, ad creative, demographic targeting, bid management, ad optimization, and other factors are all part of the process to maximize the impact of your PPC budget.
Which PPC ad platforms do you have experience with?
Google Ads, LinkedIn, and Meta (Facebook and Instagram) are the platforms I have the most experience with. I've created and managed ads in every Google product, including Search, Display, Shopping, Video, Discovery, Local Services, and Performance Max. Google has many products within Google Ads and it's important to choose the product that's best suited for your marketing goals.
I've managed PPC advertising campaigns for many businesses and a wide variety of budgets. I treat every client's budget as if it were my own, to squeeze maximum efficiency and ROAS (Return On Ad Spend) out of every campaign.
What about landing pages?
Great ads alone won’t deliver optimal results without great landing pages; both are essential for a successful PPC campaign. With my extensive copywriting experience, I've crafted and optimized many high-converting landing pages. If your website is built on WordPress, Shopify, or other common website platforms, I may also be able to build the page for you.
What about analytics reports?
Running digital ads without seeing weekly and monthly analytics reports makes it difficult to impossible to understand if your campaign is succeeding. Reporting is critical to understanding what's working and what is not, and to map out future strategy. As a certified Google Analytics professional, I provide clear reports to help us evaluate how your budget is being spent and identify areas for improvement.
