Digital Marketing Insights
This Insights section is a grand experiment of sorts. I’ve been a digital marketer (mostly SEO, content, and PPC) since 2013 and have written hundreds of posts and web pages optimized for search engine results. These Insights are specifically not optimized for SEO performance but they are written and rewritten for grammar, readability, and coherence. They are not SEO-junkified to include a whole lot of “what is…” and “why you should” sections – I strive to get to the point and not tell you what you already know. .- Todd Heft
Topics
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Digital Advertising Broke Publishing. The Future is the Past.
The promise of free content supported by digital advertising hasn’t worked out for publishers or readers. What’s new is something old.
4 min read
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Why Your Advertising Isn’t Working
Great ad copywriting nails the target and the emotion. This is what makes ads effective. Unfortunately, many ad copywriters seem to be unaware of this
4 min read